v. Mainstream media. To make journalistic content available to other media outlets for simultaneous publication. A fee is often associated with the transaction. Blogging. To make XML-format content available to individual subscribers. Syndicated blog content may contain a headline, datestamp, and excerpt or full text of an entry. Subscribers collect and read the resulting newsfeeds in news readers or aggregators. Syndicated content is sometimes republished on other blogs. Blog syndication is almost always free.