google’s bid to patent rss ads
Patents were first written into law to protect inventors. As far back as 1474, the city state of Venice decreed that individuals could register their inventions to protect against infringement. Today most governments provide some form of patent protection, but increasingly there is disgruntlement about the breadth of some of the patents being granted. Most aren’t as spurious as an actual patent for a sealed crustless sandwich, but news yesterday that Google had filed an application for “embedding advertisements in syndicated content” raised a few hackles. Dennis Kennedy over at the Corante site and Chad Dickerson at InfoWorld both note that they had written about the possibility of embedding ads in RSS feeds long before Google’s 2003 filing. This will be an interesting case to watch.
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08.1.05 @ 09:07:21 pacific
Hi — just one note on my post earlier today, which you kindly reference. I actually wrote about not just the *possibility* of automated ads in RSS feeds, but how we actually DID IT before the Google patent was filed, with real paying advertisers who wanted (and got) metrics. That’s why I found the whole thing a little odd.
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08.1.05 @ 09:13:20 pacific
Wow. So prescient!
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Hi — just one note on my post earlier today, which you kindly reference. I actually wrote about not just the *possibility* of automated ads in RSS feeds, but how we actually DID IT before the Google patent was filed, with real paying advertisers who wanted (and got) metrics. That’s why I found the whole thing a little odd.
Wow. So prescient!