Dispatches From Blogistan

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the book
Dispatches From Blogistan
by suzanne stefanac
peachpit/new riders
voices that matter series
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from the book
> table of contents
 
> chapter 2 history of open discourse
 
> chapter 6 history of journalism
 
> 10 blog design tips
 
> what is this long tail?
 
> trackback demystified
 
> blog ethics primer
 
> glossary
 
> resource hotlinks

interviews

> cory doctorow

> farai chideya

> bruce sterling

> denise caruso

> craig newmark

> jamais cascio

> laura lemay

> christian crumlish

> jon lebkowsky

warner music embraces the future

09.18.06 @ 04:10:11 pacific

/feed/atom/Tcap.gifhe folks over at ars technica report that Warner Music Group has forged an agreement with video newcomer/behemoth YouTube to host its entire music video catalog. That in itself would be ground-breaking these days, but in addition Warner invites fans to create their own videos using Warner songs as soundtracks. In return, Warner will get a cut of the advertising revenues. This all bodes well for the video hosting upstart, enhancing their revenue possibilities and suggesting a path for financial sustainability. Alex Zubillaga, EVP for digital strategy and business development sums up Warner’s stand,

“This agreement establishes a model by which content companies can transform consumers’ creativity into a legitimate commercial enterprise that will benefit fans, artists and copyright holders.”

Good luck to Warner and YouTube in this joint venture. It’s a brave move, but one that seems very forward thinking.




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