DISPATCHES FROM BLOGISTAN
A Travel Guide for the Modern Blogger

he term “blog” wasn’t coined until 1999 and yet by 2004, no less a bellwether than the Merriam-Webster Dictionary named it Word of the Year. Globally, the number of blogs is said to be more than doubling every six months. “Dispatches from Blogistan: A Travel Guide for the Modern Blogger” offers an compelling, candid, and useful map of this quickly evolving terrain.

The book opens with a historical overview arguing that the urges propelling blogging aren’t new and that journalism, in particular, has survived much worse. A survey of the various realms within blogging — from annotated linkfests and very public diaries to soapboxes and newsstands, from virtual clubhouses and scrolling storefronts to animated photo, video and audio blogs — provides a topography that helps intrepid bloggers find a perfect roost. Practical tips for planning and managing a blog, attracting and retaining an active readership, and even generating revenue lie at the heart of the book. Finally, “Dispatches from Blogistan” touches on the global issues raised by blogging — free expression, legal liabilities, and the exposing of wrongs. Throughout, quotes from noted and veteran bloggers provide commentary and context.

More a detailed guidebook than a tool book, “Dispatches from Blogistan” offers a unique overview of the emerging phenomenon, allowing bloggers, whether newcomers or veterans, to embark with confidence and a reasonable expectation of success. Even armchair observers will find much to satisfy their curiosity about this much-touted world of blogging.

The accompanying blog invites dialogue and provides up-to-the-minute pointers and observations, as well as access to the full text of some of the more intriguing, interviews, select sidebars, and a rich glossary.